Johannesburg – Happiness is a Four-Letter Word, smashed box office expectations in cinemas in its three opening days, with 45 000 attendances and gross box office receipts of R2 371 782.
It was the best performing film of all new releases this weekend and did better than international releases such as 13 Hours: Secret soldiers of Benghazi, Hail Caesar!, 50 Shades of Black and Trumbo.
It is ranked at number 3 on the Top 10 after Deadpool and Vir Altyd.
“The opening weekend’s results for the film are simply overwhelming not only from local content perspective but also in comparison to Hollywood content. Rewarding for the whole Happiness is a Four -Letter Word team that great films get a positive response from audiences”, says Mario Dos Santos, CEO of Ster Kinekor Entertainment
The film has also attracted rave reviews nationally with audiences setting social media platforms on fire with Twitter, Instagram and Facebook postings.
The only major complaint is from fans that struggled to get tickets or didn’t have access to a cinema featuring the film. SK has already added six further screens to the current line-up in order to meet audience demand.
Based on Nozizwe Cynthia Jele’s award winning novel of the same name, it tells the story of three close friends – perfectionist lawyer Nandi (Mmabatho Montsho), glamorous housewife Zaza (Khanyi Mbau) and trendy art gallery owner Princess (Renate Stuurman), who all seem to be living the new South African dream – but still searching for that elusive happiness they so desperately desire in their lives.