The Big Balmain Hair Swap

If there’s one fashion designer that
knows how to create a social media
sensation, it’s Olivier Rousteing . This
afternoon he did just that at Balmain’s
autumn/winter 2016 show, sending
some of the industry’s best-known
models out onto the catwalk with
brand new hair colours – from Gigi
Hadid as a chestnut brunette to Kendall
Jenner as a platinum blonde, with
perennially fair Brit girl Lily Donaldson
sporting raven waves.
McKnight with Hadid and Jenner
Picture credit: Sam McKnight
“Olivier wanted to transform some girls
with hair colour, so we did Kendall, Karlie
and Alessandra as blondes, and Gigi, Lily
and Rosie dark. All their opposite colours,”
hairstylist Sam McKnight told us after the
show. “We spent 10 hours prepping and
cutting wigs…!”
Yes, it might be temporary, but it certainly
got the audience – both online and on the
front row – talking.



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